Media relations, press conferences and visits, interviews

Trelowarren Press Cutting
Trelowarren Press Cutting

 

Media relations, press conferences and interviews are the most visible functions of PR and the most responsive when the story is strong.  Providing it is, we look to shortlist media which complement rather than replicate each other, and drip-feed stories to build awareness while establishing the client as a spokesperson for when comment is needed on industry issues.  That in turn creates a profile which invites interview and – if the subject or event is big enough – a press conference.

Nothing can beat the hands-on approach and our best coverage has resulted from inviting journalists on press trips to experience the clients’ product or service themselves.  Organising a visit for a group of writers covering different subjects (travel, environment, food etc) enables each one to have their own story and at the same time, allows us to be the bridge between client and writer.