Integrated campaign planning

Air Hanson Campaign

Integrated campaign planning is a smart phrase for the nuts and bolts that underpin a campaign and keep its disparate parts together and on track.

We regard PR and advertising as complementary partners who should be “integrated”. We start with a common brief, agree common objectives and present a common theme.

When targeting journalists, PR starts with the advertising’s media schedule; when evaluating the creative work, advertising starts with the media focus.