What do you want from your promotional pound? At least two back in increased sales?
A higher profile? Greater awareness? People coming up to you at cocktail parties and saying they saw your new commercial or the piece in the FT about your results?
Perhaps you already have all the return and recognition you could want from your investment. Perhaps hens are growing teeth.
Did you hire a big outfit only to discover that they have bigger fish than you to fry? Do you see the Chiefs or only deal with Indians? Are you still being serviced by the people who pitched for your business? How well do they understand your company, its ethos and objectives?
Churton Inge Associates have a philosophy to ensure we understand and deliver. We keep our client base small - so we get to know them really well - and varied so staleness never sets in.
For most agencies (and some clients before they learn) small is anathema. But for us it makes supreme sense. The names on the letterhead are the names at the meetings. And there are other differences we relish. We have wrinkles. We are 145 miles from Soho House and the Groucho Club. We work from home where costs are low, the air is better and you can park. We say what we mean, we mean what we say and tell clients if they are wasting our time or their money.